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UI or UX Designers for Site Redesign, Graphic Designer for Online Ads @ Vinyl Interactive

Δημοσιεύθηκε στις 19 Νοεμβρίου 2011

ABOUT US:

I’m the head of creative at our company. We recently lost our graphics person and are shorthanded. Aside from that, I feel our sites and ads could use a healthy dose of freshening up anyway.

The bottom line is that, our site and creatives are old school. I’m sure that if we modernize the look of our products, and improve the user experience during signup, we can make more cash. CTC, CTR, all those acronyms are important to us.

I need someone to help us do that: Make us a great looking site that is also a great performing site. We don’t want design for design’s sake. This is smashingmag, so I know you will already know this, but I must reiterate that for the sake of it.

WHAT WE DO:

Our sites are our products – Lead Gen. So think of the creative department like an ad agency for the rest of the company. We regularly create new landing pages, new sites, and new ad campaigns for other parts of the company.

WHAT WE NEED:

I am looking for freelancers, individuals or firms, for a series of projects already in the pipeline, and will certainly have more work for you if the arrangement is satisfactory. I expect to hire whoever is best suited to tackling each particular project.

THE PROJECTS:

3 separate projects are summarized below, with the certainty of future projects.

1. Site Redesign – This is for our lead gen site, not our corporate site. This is an education-oriented site. It needs a total refresh. We have some great video we just took that we would like to incorporate in a couple spots. We have forms people have to fill out. The site needs a new look, and updated interaction, improved user flow, all that stuff.

2. Holiday Ad Campaign – The holiday season, christmas and new years, is big for us. We want a campaign of attractive banners and emails for 2011/12.

3. Generic Ad Campaign – New set of banners and emails with a fresh look that can work with our current site regardless of season.

WHAT WE WANT OUT OF A FREELANCER:

Creativity – We want great looking banners, emails, and sites. So a great looking portfolio is key.

Fundamentals – We don’t want stuff that looks fancy, but doesn’t get us more clicks. These creatives have to perform. Your designs should be able to improve conversions and signups. This requires a very good understanding of, and lots of experience in, user interaction, web design fundamentals, etc, etc.

Communication – More than just calls or emails, we want someone who can express his/her ideas clearly, and can give us organized asset files so we can continue to work with the raw assets. 

Punctuality – Deliver things when you promise them and everyone is happy.

How to apply

Send me a link to your portfolio or website 
Explain how your experience and knowledge will improve our bottom-line

ichan@vinylinteractive.com

 

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